SMEs Economic Activity on TikTok Contributes £1.63 Billion to UK GDP
An Oxford Economics report on TikTok SMEs looked at the socioeconomic impact of TikTok in the UK and discovered investments from UK SMEs in advertising and marketing on TikTok generated a massive £1.2 billion in revenue in 2022 for UK SMEs, with the food and beverage sector benefiting the most (£0.6 billion).