Stand out from the crowd and make an authentic connection with your target audience by crafting a distinctive voice and style for your brand. Before competing with other businesses on social media, consider the following seven questions to craft a brand voice that sells.

The strategy will help achieve the 10x Economic Vision to promote the region globally, make visitors feel welcome and improve citizens’ lives.

The Department for Agriculture, Environment and Rural Affairs (DAERA) has announced that the Northern Ireland pilot Protein Crop Scheme will be extended to the end of 2026.

Listed are a number of live HMRC webinars that will give the self-employed an understanding of key taxes that affect them and also help employers with payroll. The webinars are free and last around an hour.

Popular artificial intelligence (AI) chatbot ChatGPT now has more than 180 million users, but jeweller Harriet Kelsall says it isn’t for her.

Innovate UK is to invest up to £2 million for business-led projects in the life and health sciences innovation cluster in Northern Ireland. Businesses can seek funding for innovation projects on a wide range of life and health sciences topics.

An online survey will run on the DAERA website from 27 October until 17 November for farmers to give their views, with the anonymous results feeding in to the new Farm Support and Development programme.

Meta remains the dominant platform, securing 60.3% of total ad share in Q3. However, Google made the biggest long-term gains, increasing its ad share by 7.4% year on year, to 26.6% in total for Q3.

HM Revenue and Customs (HMRC) is reminding Self Assessment customers that the countdown to complete their tax return has begun.

Three businesses and three individuals from Co Tyrone have been recognised at the 2023 Northern Ireland Social Media Awards in partnership with the Corner Bakery.

Access recordings of the Labour Relations Agency’s (LRA) webinars that help employers keep up to date with the latest in Northern Ireland employment law