Tourism and hospitality businesses across Northern Ireland — including those here in the Omagh area — are invited to join the Innovate Tourism: Lunch and Learn webinar on Thursday 6 November 2025.
This online session will look at how innovation can help local tourism enterprises grow, strengthen competitiveness, and uncover new opportunities in an evolving industry.
Speakers include:
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Eimear Callaghan, Tourism Northern Ireland
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Paul O’Callaghan, Innovate NI
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Tracey Jeffery, Tracey’s Farmhouse Kitchen
Building on the success of the Innovate Tourism programme and its regional roadshows, this webinar will showcase how innovation can help tourism businesses across Omagh and beyond adapt, stand out, and thrive in a fast-changing market.
The webinar will also introduce Innovate NI’s upcoming Business Innovation Grant and explain how Innovation Recognition can open access to future funding.
Tracey Jeffery will share how she transformed her 18th-century farmhouse into an immersive food experience that blends tradition with storytelling. The webinar will end with a live Q&A session, giving you the chance to ask questions and get advice from all speakers.
Register now to secure your place at the Innovate Tourism: Lunch and Learn webinar.


