The Competition and Markets Authority (CMA) is inviting feedback on its draft guidance for businesses regarding the new price transparency provisions under the Digital Markets, Competition and Consumers Act 2024 (DMCC Act).
This guidance is crucial for helping businesses understand and comply with the new requirements. It covers:
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What qualifies as an invitation to purchase
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The pricing information that must be included in such invitations
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How to ensure the total price is clearly communicated—or what alternatives must be provided if this isn’t possible
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Guidance on specific charges and pricing practices, with practical steps to support compliance
This consultation is especially relevant for businesses, legal advisors, enforcement bodies, and consumer rights organisations.
How to Respond
Submit your feedback by email to: consumerguidance@cma.gov.uk
Deadline for responses: Monday 8 September 2025
👉 Read the full consultation details here
Join the Discussion: Industry Roundtable Events
To support the consultation, the CMA is also hosting roundtable sessions where businesses and trade bodies can share their views directly and raise sector-specific considerations.
📅 Tuesday 2 September 2025, 1:30 pm – 3:00 pm
These sessions are open to the public but particularly relevant to trade associations, advisors, and business representatives.
Now is the time to shape how these new rules will affect your business operations. Make sure your voice is heard.
