Business Profile: Ideal Transformations

Name: Rachel Brady
CompanyIdeal Transformations
Contact details: 07763303851

Can you describe your Business?

Ideal Transformations offer a range of Compassionate Personal Development (CPD) programmes to cater for those at risk of burnout. Many nurses, community workers, health professionals & caregivers will suffer from compassionate fatigue at some stage in life due to neglecting their own needs. Specialised workshops such as ‘Transform your Life’ encourages self-care & positive thinking while ‘Chakra Express’ helps reboot our body’s energy system to promote healing. Hypnotherapy is offered on a one to one basis to overcome unresolved issues. All are offered in a professional yet sensitive manner.

December offer: Get £10.00 offany Hynotherapy session booked in Dec (to be used by end of Jan) Also get 3 full Weight loss sessions for only £150

Why did you start your own business?

 I am a qualified hypnotherapist & counsellor with a degree in Community work & I have a wealth of experience in the care industry so I felt it would be a good use of my skills to start my own business again. I am passionate about helping others achieve their full potential & I take satisfaction from observing positive transformations. I don’t believe in ‘one size fits all’ so having my own business allows me to be creative in how I work with people to achieve their best results.

What are the best things about running your own business?

Each day is an adventure. I love that I can work to my own schedule & plan each session. Also it is rewarding when I receive new contracts. I greatly appreciate the trust my hypnotherapy clients place in me & I love the dynamics of the different personalities in groups so this work is ideal for me. I feel privileged that people share their personal stories. I suppose I feel the work I do is really worthwhile.

What are the main challenges facing the business?

 The main challenge for me is online marketing: using Facebook & Instagram as a means to promote my business is a new concept for me & one I shy away from. Also Self-managing everything from finding work, preparing classes & client sessions to invoicing & keeping accounts can be time consuming.

What advice would you give to someone starting a business?

Follow your inspiration. If there is something you love doing then find a way to do it for yourself & turn it into your business. Everything is possible – You Can Do It

Can you describe your experience of running a business in three words or less?

Exciting / Challenging / Fulfilling