Business Profile: ElectriCast Limited

Name: Shane McCrory
Company: ElectriCast Limited
Address: 23 Tattyreagh Road, Omagh, BT78 1TZ
Telephone: 028 8224 5148

Can you describe your business?

ElectriCast® is a cost-effective heating solution, using the properties of cast iron along with a low wattage electric input, ElectriCast radiators provide affordable heating with running costs from as little as 3p per hour. Available in four different styles ‘Art Nouveau’, ‘Peerless’ ‘Neo Classic’ & ‘Victorian’ with three different size options, 300w, 600w and 900w, the ElectriCast® radiators complement any living area, providing comfortable fully controllable heat where it is needed the most.

Cast iron radiators were commonly used to heat large spaces such as chapels, churches and schools as they were high conductors, giving off ample amount of heat.

My unique product keeps all the properties of the original traditional cast iron radiator but has been given a 2018 update. The ElectriCast® radiators come with a remote control providing an option for fully controllable heat through daily and weekly timers and also a 2 hour and 4 hour boost option.

Why did you start your own business?

My background is working in the family business, The Bath Doctor, established in 1985 by my father. The company specialises in re-enamelling of baths and sanitary ware in both commercial and domestic settings. With a reputation for quality workmanship we gained numerous prestigious clientele, including; The Hastings Group, Lough Erne Golf Resort and more than 15 cruise ships all over the world, including Queen Mary II. The passion and dedication my father had for The Bath Doctor inspired me to create something of my own, to expand the business further I started building and enamelling cast iron radiators, and this is when the concept for ElectriCast® came into fruition. I saw a gap in the market to re-invent the cast iron radiator, combining the traditional design with modern technology.

What are the best things about running your own business?

Customer satisfaction – knowing that our product can help lower the carbon footprint and also contribute to the reduction of heat poverty. Personal satisfaction- from watching my idea develop into a product that is now on the market, a product that people want and need.

What are the main challenges facing the business?

Getting the message out and for people to realise the benefits of the product and the cost savings to be made.

What advice would you give to someone starting a business?

If you have any idea at all in your head just give it ago and seek all the help, advice and networking opportunities out there to gain more knowledge.

Can you describe your experience of running a business in three words or less?

Exciting, rewarding and tiring!