Digital Marketing Conference: Omagh – June 2018

Date:  Thursday 7 June 2018
Time:  9.30 am to 2.30 pm
Location:  The Silverbirch Hotel, 5 Gortin Road, Omagh, Co Tyrone, BT79 7DH.

Fermanagh & Omagh District Council invites you to attend a Digital Marketing Conference designed specifically for the local business community across the Council area which aims to;

  • Create awareness of the vast array of Digital Channels available
  • Focus your Digital Marketing Strategy by learning which tools are right for your business
  • Showcase working case studies from local businesses
  • Advance your knowledge of new trends for 2018 – 19
  • Provide specialist knowledge through Masterclasses delivered by leading Digital Marketing Experts

The conference will be led by Digital Marketing experts including Daithi Conlon of Website NI, Niamh Taylor of Digital Twenty Four, Emma Gribben of Digital by Emma and Daryl Conway of 42 Digital who will discuss the variety of channels available, how you can use these channels to benefit your business plus you have the opportunity to attend a Masterclass which will give you tailored support to bring back to your business.

Masterclass: Beyond the Boosted Post 

Boosted posts are a great part of your social strategy and an entry point into Facebook advertising—there is a world beyond the boost that offers you more ways to meet your marketing objectives, more creative executions to better meet your objective and engage with your audience and greater targeting to reach more people with your message.  Join this Masterclass to hear how Digital Marketing expert Niamh Taylor helped a start-up business turnover £1m in their first year just from Facebook advertising. Niamh will talk through how to do Facebook right so that you too can get the most from the platform.

Masterclass: Mobile Movie Making

The mobile movie making workshop will show business owners how to capture, edit and publish videos that make a difference to their business.  The session will explore the different types of video you can use from product demo’s to client testimonials to promotional videos and explore the practical tools and techniques required to bring them to life and create a richer customer experience. All this will be achieved directly from your mobile phone.

Masterclass: Influencer Marketing

Influencers are the new celebrities of our era but businesses need to know how to identify, approach and use influencers in the right way. How do you choose the best influencer for your brand, product or campaign? How do you know if a micro influencer will work instead of a well-known but more costly celebrity? How can you work out what returns you will get from an influencer campaign? How can you tell if an influencer has paid for followers? These are all valid questions that you might be asking yourself or your team and we will answer these in this Masterclass dedicated to the ins and outs of Influencer Marketing.

Masterclass: Digital Marketing & GDPR

The introduction of the new EU General Data Protection Regulation (GDPR) on 25th May 2018 will mean a host of changes for all businesses that handle the data of EU residents, regardless of size or sector. This session will introduce the new Regulation outlining your obligations, individuals’ rights under the law, sanctions & fines for non compliance as well as show you how to get GDPR ready including documents, policies and procedures you need to have in place to ensure your business is compliant.

Admission is FREE but places are limited and registration is essential. REGISTER NOW.