Link Building and Its Advantages

It is possible to drive traffic to the websites that the customer wants to promote by providing links to it from other sites and pages.  This increases the traffic generated and more importantly increases the ranking on search engines.  Since a major part of the assessment that a search engine refers to the number of visitors that a site brings, it helps to have links to it from other sites.  On the other hand, a site that generates a good amount of hits is generally seen as being more authoritative in the field handled.  Thus this is a regenerative process that needs time and effort to make it a success.

The role of Social Media Sites

Social media sites are generally very colorful and interactive.  They present an alternative to blogs as well.  The most recent updates are seen to reflect in the social media sites faster than can be done on blogs.  And moreover, the efforts expended to update the social media sites are much less compared to blogs.  But no matter if blogs or social media pages, it is more important that fresh content is generated often as possible that would help rank highly in search engines.

Secondly, Social Media sites are much more user friendly.  They can be updated by just uploading snaps and text with minimal effort and time.  Blogs, on the other hand, need some technical awareness.  Often the lack of sufficient know-how of procedures has been often the bugbear of website owners.  The need to build links is the same if using blogs or media sites.  It is more a question of how frequently the matter needs updating and the technical ability of the customer in question.

Links and ranking

Search engines love them links.  They tend to trawl the net seeking out the useful links that bring traffic to a particular site.  The better the traffic through the links the higher the rank assigned.  The role of complex logics or algorithms has brought to light the shadowy existence of the links.  No matter how well informed a consultant may seem, the search engines are bound to spring a surprise.  Thus a fine balance must be struck in using the links in sites and the use of social media does help camouflage the vagaries of link building.

The Ranking is everything in search engine results.  Better the ‘rank’ the more probable that the customer’s site gets prominence in the result.  A better rank does also mean that it is more comprehensive in dealing with the concerned subject.  Thus a rank is all that a good SEO expert in Mumbai tries to achieve.  And the effectiveness of a site is also measured in the ranking achieved.  A high rank also would mean that the particular website is more authoritative in the field as well.  The higher the number of links that focus traffic to a website, the better is it ranked by the search engines.

The role of content

A friend once remarked, “content is king”.  He would not be far off from the truth.  Most websites and blogs are meant to dissipate information.  The more fresh the information or matter, the better is it in term of rankings.  As visitors do tend to influence rankings, it is the astute website designer that would provide for updated content each and every time.  Not only does this mean higher ranking but also better viewership.

It is possible with the passage of time that some websites do take the place of authorities on certain areas or fields.  Most such sites would have good and fresh content always.  The relation of content to its ranking thus cannot be missed out at any point of time.  With this realization, it comes as no surprise that people insist on fresh and informative content to websites, blogs, and social media sites.

The quality of links

There has been a debate in some quarters on the need for quality links.  A good definition of what constitutes quality has had people sitting on both sides of the fence.  So much so that a good SEO consultant pays little heed to the term quality.  Most people are content with just different content than the quality content.  As more and more is written on a particular topic, it makes little sense to generate a unique matter with ease.  Most measurements of fresh or unique just pay attention to the new or fresh content available.  This can be counterproductive in the sense that people do not spend time reading stuff that does not grab their attention at most times.  This is bound to make such content generate in lesser of the much needed traffic.


Thus what constitutes a good ranking is most often open to debate.  Most SEO consultants are satisfied with providing material that could pass muster with most commonly used search engines and need not necessarily make engrossing material on a subject.  The changing requirements of the rankings have only added to the prevailing confusion that exists in the field