How To Survive In A Digital Age

The digital age has arrived as it captures us in a flurry of technologies that enrich and disrupt every part of our everyday lives. But how should we manage its sweeping presence and live with its threatening influence.

The digital age

The growth of the digital age is one of a very few certainties in a world turned upside down by the effects of technology and geopolitics.

Slowing economies and rising tensions have come to dominate people’s lives as politics and peacekeeping give way to the woe of war in a number of regions.

The narrow avoidance of recession after the financial crash may be a memory but it is also a looming reality in the absence of finding a new path of recovery.

Politicians and business leaders try to fix the problem as they struggle to find normal trading conditions in what is an environment that is anything but normal.

One of the issues responsible for low levels of economic growth is the devastating impact of the digital economy as it hollows out jobs in industry after industry.

The rise of digital is introducing intelligence to algorithms and machines for the first time and the results are astounding beyond imagination.

The digital age is fundamentally changing how economies operate and industries function while also challenging governments and businesses to stay relevant.

The digital gap

The internet has changed the world beyond recognition in the last 25 years and the digital age will do the same in the next ten.

Economic success is increasingly dependent on embracing digital, as is the ability to create jobs against a background that embraces flux as the norm.

There is little doubt that the companies and countries that embrace the march of the digital economy will succeed and those that don’t will struggle.

Entrepreneurs and new business start-ups will thrive in a digital environment as they naturally produce ideas that disrupt the old order of things and create the new.

Government support for new and old-style business will be needed in an era that is being rewritten to embrace digitally driven smart-thinking technologies and machines.

Just as the economy is transformed so too are the skills businesses need to compete and win in an uncertain and unpredictable global workplace.

Digital age jobs will require skills unknown to us today and so the educational system will have to transform to avoid the growth of divided communities and a polarised society.

Investment in infrastructure must play its part too, as fibre broadband becomes an everyday necessity that allows homes, businesses and schools to engage in the new world.

Cities and towns will form an initial focus for the spread of digital but investment in rural areas will also be needed to avoid the growth of digitally determined pockets of poverty.

So, the digital age has arrived in all its glory and mayhem and we must embrace it or suffer the consequences of exclusion from the mainstream.