Business Profile: Twice As Nice

Name: Tracy Lee Clarke and Emma O Hanlon
Business: Twice as Nice
Contact details: Tracy – 07517429805
Emma – 07845819827


Business Profile: Twice As Nice

Can you describe your business?

Twice as Nice sell a fabulous range of new and preloved dresses from sizes 6 to 26. We try and cater for ladies of all shapes sizes and ages! As well as running as a shop, we also take in dresses to sell on behalf of our customers.

Why did you start your own business?

Emma and I both being business owners felt that we needed a new project! We started Twice as Nice as a small pop up shop once a month. Since beginning that a few months ago things have really taken off. We get enquiries everyday about dresses and people bringing new stock in all the time.

What are the best things about running your own business?

Being in the driving seat and choosing the direction and content of your own business is very rewarding. We are both very creative and are constantly coming up with ideas and new ways of doing business. Twice as Nice is great in the sense that we give back to our customers, they can use the shop to sell on their own pre-loved clothing. We all have Clothing that we buy and for one reason or another never wear, why not give it a second chance with someone who will just adore it? We also love the freedom of time that running your own business gives you and of course the wonderful people we meet.

What are the main challenges facing the business?

There are risks with all start ups, I love the quote ‘It’s not because things are difficult that we dare not venture. It’s because we dare not venture that they are difficult.’

What advice would you give to someone starting a business?

If you are passionate about something you will do well. If you start and it fails, Don’t have regrets, because you will learn from it! Research, research, research! And be thrifty!

Can you describe your experience of running a business in three words or less?

Freedom. Responsibility and passion.

Come along to the opening of our new premises at Unit B18 Omagh Enterprise Centre on Tuesday 20th September from 6pm – 9pm and browse the beautiful range of dresses and accessories. Music and refreshments provided.