Business Profile: ABC For PCs

Name: Aaron Burke
Business: ABC For PCs
T: 028 8225 9500

Business Profile: ABC For PCs

Can you describe your business?

ABC is a retail shop providing computer/laptop sales, advice and support for business and home. We also offer a variety of different services, including networking solutions, hardware & software installation, data recovery and cloud backup solutions. We stock a large selection of inks, toners and DVD/CD consumables for Epson, Hewlett Packard, Canon, Samsung, Brother and many more.

Why did you start your own business?

I worked for many years in the public sector, providing support and maintenance for various government departments. About 16 years ago I saw an opening in Omagh for a someone with hands on experience of computers, laptops and networks who not only could sell products but also provide an excellent after sales service. I took the plunge and opened a shop in a small unit in Gortrush Industrial estate. Through word of mouth and advertising and hard work, the business grew to the point where I now have two members of staff and have a loyal customer base who I advise and support when needed.

What are the best things about running your own business?

The independence and flexibility. The thrill of completing a job and solving a customers problems. Whether it is fixing a hardware issue, providing an innovative solution to an issue or simply the satisfaction in seeing a happy customer.

What are the main challenges facing the business?

The main challenge to the business is online shopping and the multinationals with the vast buying power. Also the fast moving pace of innovation in the IT sector, what is new today becomes old very quickly.

What advice would you give to someone starting a business?

Customer satisfaction, always ensure your customer comes first. In this global economy what differentiates you from the competition either online or shop front is your customer service. People can buy anywhere, it is the relationship you have with them and the level of service you supply which set you apart.

Can you describe your experience of running a business in three words or less?

Fun, stressful, satisfaction.