Business Profile: Push Advertising & Design
Contact: Des McCrystall
Company: Push Advertising & Design
E: des@pushdesignni.com
Tel: : 07843 710 879
Can you describe your business?
Push Advertising & Design is a multifaceted design agency providing a range of professional graphic design services to SMEs from Galway to Belfast. Over the last eight years we have produced thousands of designs for print including corporate logos, business stationery, marketing fliers, folders, books, magazines as well as design for exhibitions, banner stands, vehicle graphics, illustrations, infographics, thematic educational units, video editing and WordPress website development. Our clients include: Boots PLC, National Trust and NUI Galway.
Why did you start your own business?
The business was started in November 2007. Coming from a professional print environment we knew that print design often suffered due to time constraints and production schedules. The marketplace was dominated by exceptionally expensive agencies and we carved a niche for our business offering a professional more affordable design service.
What are the best things about running your own business?
It’s great when you see the reaction of clients when we present a new branding proposal or unveil a new website. On occasion they’re literally dumbfounded by how cool they now look. That puts a smile on the face for sure. Well designed branding will make a business look ‘great’ straight out of the box.
What are the main challenges facing the business?
What we offer is niche and often misunderstood. Because we offer more than just company logos it’s difficult to convey the extent of what we can achieve for a client. We don’t have much time to impress these days, so it’s imperative that we look credible. That’s where the right branding will encourage the viewer to throw down the anchor.
What advice would you give to someone starting a business?
Plan you brand from day one. Know that you need to look a certain way to appeal to your chosen customer. Research your competitors and see what they do well, and perhaps not so well. Know that your brand should be as important to you as the right accountant or electricity or broadband supplier. Trust your gut instinct.
Can you describe your experience of running a business in three words or less?
Always… Something… New.
