Online PR & Digital Storytelling – Showcasing You And Your Brand To The World

A series of masterclasses to help entrepreneurs showcase their products to the world using the power of online PR and digital storytelling will be hosted by Omagh Enterprise in January 2015 through the Harnessing Creativity Program.

The workshops will be delivered by Joanne Sweeney-Burke of Digital Training Institute. Joanne has 12 years experience in journalism, PR, lecturing and new media and will publish a book in early 2015 on how Police forces around the world use the social web. You might also recognise her as the 2011 finalist of the TV show The Apprentice.

Joanne says, “The power of the Internet has transformed the way we do business but it has also given us opportunities to make remarkable in-roads into new markets in the online global village. My masterclasses will teach practical skills to entrepreneurs to tell their own stories online. Afterall, it’s the story that will help sell you and your product.”

CLIENT: Omagh Enterprise Centre / Harnessing Creativity Project
PROJECT: Masterclass / Training
COURSE: Online PR & Digital Storytelling: Merging Old Traditions & New Technologies

Masterclass Content

Masterclass 1: Online PR
Date: Monday 12th January 2015
Time: 10am-1pm (Registration & Networking 9.15am)
Venue: Omagh Enterprise Company, Great Northern Road, Omagh, BT785LU

  •  Know your niche & stay informed
  •  What’s the Story?
  •  Newsmaker – the 3 ways
  •  The Press Release – Traditional & Online
  •  Media Databasing
  •  Blogger Outreach / Online PR outreach
  •  Media Relations – The Rules of Engagement

Masterclass 2: Digital Storytelling
Date: Tuesday 13th January 2015
Time: 10am-1pm (Registration & Networking 9.15am)
Venue: Omagh Enterprise Company, Great Northern Road, Omagh, BT785LU

  •  Defining Your Strategy
  •  Preparing your story for online outreach
  •  Interactive content
  •  Social Sharing
  •  Blogging
  •  Measuring story success

How do I register?

Contact Aine O’Reilly on 028 8224 9494 or via email at aine.oreilly@omaghenterprise.co.uk