Tourism Marketing Roadshow

Events aimed at supporting tourism businesses across Northern Ireland

As part of the Industry Development Programme 2014/15, the Northern Ireland Tourist Board (NITB) and Tourism Ireland will host the ‘Your Guide to Growth’ series of events.

At these roadshows, NITB will launch a new toolkit that includes research, practical advice and hints and tips designed to ensure you maximise all the opportunities open to you across key markets.

The event will be relevant to all working within the visitor economy with the aim to maximise growth and assist with future planning for the many opportunities ahead.


NITB and Tourism Ireland will present the latest research on:

  • What are visitors saying about us?
  • Who is coming to Northern Ireland?
  • What do they want from their experience here?
  • How can you position your products and services & create stand out to meet these market demands and maximise visitor spend?
  • Who else can help you achieve your future business goals?

Learn specifically about which markets to target from the key markets of:

  • Great Britain
  • Northern Ireland
  • Republic of Ireland
  • France
  • Germany
  • North America/Canada
  • Emerging Markets

Event details

These workshops will run from 9.30 to 15.00 across three locations. Lunch will be provided. The details of each loacation are as follows:

Find information about more tourism industry events on the NITB website.