How To Get More For Your Business Through Social Media!

Have you ever stopped to think about the social media for your business? Just a few years ago, social media didn’t even exist and yet today we could not see ourselves without it.

Why not attend some interesting seminars to help your business get more from Social Media?  Omagh Enterprise welcomes Bill McCarthy who will deliver 3 seminars on helping your business get more out of Social Meida on Thursday 18th April 13.

To register for this seminar please contact Sharon Tracey-Collins on 028 8224 9494 or email or via Twitter @OmaghEnterprise

Social Media Strategy For Business Success    9.15am-10.15am (followed by refreshments)


  1. Why social media for your business?
  2. STOP ~ Strategy, Tactics, Objectives, Performance
  3. Cultivate long-term mutually profitable relationships
  4. Leverage your relationships
  5. Integrated actionable social media strategy
  6. Monitoring your brand, customers and competitors
  7. Measuring your ROI (return on investment)

The Benefits

  1. A successful actionable social media strategy template
  2. Know how to leverage your culture and social media sites
  3. Know how measure your ROI

Social Media Risk Management    10.30am-11.30am


  1. Key Stakeholders Buy In
  2. Effective social media Risk Assessment
  3. Monitoring social media channels for comments
  4. Appropriate response to negative and positive comments
  5. How to manage a crisis
  6. Essential social media training
  7. The Risks of Doing Nothing


  1. How to mitigate the risks associated with social media
  2. How to manage a crisis
  3. How to avoid common costly mistakes

Social Media Policy    11.30am-12.45pm (followed by refreshments)


  1. Buy In ~ senior management to shop floor
  2. Monitor ~ privacy, negative comments
  3. Clear examples of gross misconduct
  4. Clear investigatory and discipline procedures
  5. Consistency and transparency
  6. Legal
  7. Training and regular reviews


  1. Social media policy template
  2. Awareness of the pitfalls
  3. Why a social media policy is essential

Bill McCartney – Managing Director of Net4wiseowls

Bill has worked closely with over 70 of Northern Ireland’s most successful businesses, charities, and membership organisations helping them develop and implement successful social media strategies.

He is a much sought-after professional Keynote speaker and trainer throughout Northern Ireland. Literally 1000’s of business-people like you follow Bill on social media taking advantage of his generosity in sharing his knowledge. He is the social media mentor for the BeyondNI programme, and is the official LinkedIn® EMEA Talent Solutions Partner in Northern Ireland working closely with LinkedIn Corporation to understand their Talent Solutions. He has recently written significant social media strategies for two large Northern Ireland companies.

Bill walks the talk and his own social media sites and that of his clients are testament to his success in helping businesses like yours prosper using social media.