Web 2.0: a guide for business
Introduction
The internet is a vital tool for any modern business. Customers today search online for everything from their local plumber to a global brand. New technology and faster connection speeds mean more customers and businesses are connected than ever before.
Web 2.0 is the term used to describe internet content that is richer and more collaborative than traditional, static, information-only websites. Dynamic, user-generated content or ‘social media’, is changing the way that businesses now build customer relationships online – creating new opportunities but also potential risks for your business.
This guide will give you a better understanding of how the web is changing and advice on how to build your web presence using the technology and tools available. It also has advice on the legal issues you will need to consider and the techniques that you can use to help protect your brand online.
Read more: nibusinessinfo.co.uk
