Intellectual Property Rights (IPR) – It’s Your Business

Why should I care about IPR and managing it?

IPR is at the hub of any creative or innovative business and can be among its most valuable assets. It can help you grow markets for products or services and, most importantly, give you an advantage by preventing your competitors from making use of the technology and other IPR that you own or have developed.

Effective intellectual property management can help ensure that you have the right protections in place to effectively exploit the IPR that your business has invested in creating.

Identifying IPR: conduct an intellectual property audit to identify the key IPR that your business owns.

There are many different types of IPR including copyright, patents, trade marks, design rights, moral rights, database rights and even know-how (trade secrets) may form an important element of an IPR portfolio.

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