Get the right social media for your business


Social media is not about doing something new, it is about using new tools to help you spread your business’ message. Used well, it can help you create brand loyalty and connect with your customers in a very personal way.

The use of social media can also support your search marketing activity. Universal or ‘blended’ search now means that search engines list images, news, videos, blog posts and other content types in their results pages. It is increasingly important to ‘own’ your position in the search rankings with different types of content, including social media.

There are so many social media tools available that choosing the right ones for your business can be confusing. This interactive tool can help you decide which options are best for your business and how you should use them to talk to your customers.