Marketing masterclass helps businesses beat the recession.

Fourty-seven local small businesses keen to find out how to beat the recession attended an evening seminar on ‘effective marketing’ in Omagh last Thursday. (October 20).

Held at Omagh Enterprise Company, the event was co-hosted by Business in the Community along with DARD Rural Enterprise.

Sponsored bt ESB Independent Energy and delivered in partnership with Omagh Enterprise Company, Omagh Chamber of Commerce, the Federation of Small Businesses and the Innotech Centre at South West College, the event was designed to combat the recession and help bosst small business growth with tips on how to improve marketing impact and reach more customers.

Delegates were presented with a wealth of practical ideas and advice by Richard Collett of Big Pond Thinking and Ciaran Murphy of Log-On-NI on how to build brand and profile, develop outline and e-marketing capability and create positive PR to help improve sales.

“The speakers were excellent, easy to listen to and very informative, commented Abigail Wylie of Tyrone Home and Office Supplies, one of the small business particiapnts at the event.

“I picked up some very useful information and tips and now feed more confident about using some of the marketing ideas I heard about”, she said. “Effective marketing is pivotal in reaching more customers and generating higher levels of sales”, explained Heather Major of Business in the Community.

“This marketing seminar was one is a series being delievered across Northern Ireland as part of our connections best practice initatives to help businesses improve communication with existing and potential new customers, get to grips with e-marketing and increase sales.

“We are delighted to play our part via the Connections programme, helping to nurture economic growth within the small business community” added Susan Kinane, Managing Director of ESB Electric Ireland. “The Northern Ireland economy has great potential and we believe that the business community must pull together to provide every competitive advantage for the SME sector.”