Businesses across Omagh and the wider Northern Ireland region are being reminded of the importance of transparent pricing following the launch of a new Clear Pricing campaign by the Competition and Markets Authority.
The campaign aims to help businesses understand their legal responsibility to provide clear, accurate and upfront prices when advertising or selling products and services.
For local businesses, ensuring customers can easily see the full cost of a product or service from the outset is an important part of building trust and avoiding potential enforcement action.
What businesses need to do
The campaign highlights several key pricing requirements that apply across advertising, email marketing and online content. Businesses should:
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Display the total price clearly and in places customers are likely to see it
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Include all mandatory charges, such as unavoidable fees or taxes, within the total price
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Clearly show optional charges, such as delivery fees, even if they are not included in the main price
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Provide enough information so customers can calculate the final cost where a single total price cannot be displayed
These rules apply whether businesses are promoting their services on websites, social media, email campaigns or other marketing materials.
Penalties for failing to comply
Businesses that do not follow the pricing rules risk enforcement action from the CMA. Potential penalties include:
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Fines of up to 10% of turnover or £300,000, whichever is higher
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Orders requiring businesses to compensate affected customers
The CMA is encouraging businesses to review their pricing practices and ensure that customers can easily understand what they will pay before making a purchase.
For businesses in Omagh and the surrounding area, being transparent about pricing not only helps ensure compliance with consumer law but also strengthens customer confidence and trust.
Find further information about price transparency.
