TikTok has announced the formation of a new UK SME (Small and Medium-sized Enterprise) Council, aimed at helping small business owners shape how the platform supports local economic growth — a move that could open up fresh digital opportunities for businesses in places like Omagh.
The Council, made up of 20 entrepreneurs from a range of industries across the UK, will meet regularly to share insights and advise TikTok on the real-world needs of small business owners. This input will help shape TikTok’s tools, policies, and advertising support specifically for SMEs.
For small businesses in the Omagh area — from independent retailers and artisan producers to local services and hospitality — this is a chance to benefit from TikTok’s increasing investment in the SME sector. With many local firms already embracing digital platforms to expand their reach, the Council signals TikTok’s intention to be a stronger partner for rural and regional economies.
Lisa Friedrich, TikTok’s Head of SMB for EMEA, stated: “Small businesses are the backbone of local communities and a vital part of the TikTok ecosystem. We want to ensure their voices are at the centre of how we grow and evolve our support.”
As part of this broader strategy, TikTok continues to enhance its tools for small business marketing — including TikTok Shop, user-friendly ad formats, and training resources designed for owners with limited time and tech know-how.
This development could be particularly relevant for entrepreneurs in Omagh and surrounding areas who are looking to expand their reach online without heavy overheads or major ad budgets.
To learn more about TikTok’s SME Council and its initiatives, visit the official announcement: Introducing TikTok’s first ever SME Council to amplify small business voices.
