60 Second Challenge

John McNamara on Growing a Global Mobile Marketing Business

In this episode, John McNamara shares how a passion for mobile technology led to the launch of Sendmode.com. With a focus on innovation and global reach, John discusses the rewards and challenges of growing a tech-driven business in international markets.

About This Episode

John McNamara, co-founder of Sendmode.com, speaks with Nick O’Shiel about building a global mobile marketing platform from the ground up. What started as a passion project in mobile technology has grown into a multi-market business serving clients across the UK, Ireland, South Africa, Australia, New Zealand, and Asia.

John discusses the excitement of expanding into new territories and the satisfaction of receiving positive feedback from customers. Despite a background in tech—not business—he explains how he and his team are learning to scale and adapt while managing the demands of growth.

He also highlights the challenge of stepping outside a technical comfort zone to navigate the business side of entrepreneurship. His advice for new founders? Believe in yourself, commit to the hard work, and keep pushing forward.

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