News

New Tourism NI E-Learning Modules to Support Omagh Tourism Businesses

March 2, 2026

Tourism NI has launched a new series of flexible e-learning training modules designed to help tourism and hospitality businesses strengthen their position in international markets.

For tourism operators in Omagh, this is a timely opportunity. With the town continuing to build its reputation as a gateway to the Sperrins and a key visitor destination in the North West, developing the skills to engage with international travel trade could open new growth opportunities.

What the programme offers

The online modules provide instant access to tailored training materials and practical resources, including:

Actionable guidance on engaging with international travel trade buyers
Insider insights into travel trade events and how to position your business
Sector-specific content tailored to Northern Ireland’s tourism landscape
Progress tracking tools to support your development
A “Travel Trade Ready” digital badge to showcase your international readiness

For Omagh-based accommodation providers, visitor attractions, tour operators and hospitality businesses, this training can help build confidence in pitching, pricing and partnering at an international level.

Training modules include:

Preparing your B2B verbal pitch
Maximising B2B opportunities
Getting the most from trade shows
Leveraging familiarisation (FAM) trips and site visits
Understanding the global market
B2B pricing and contracting

Each module is practical and focused on real-world application — helping local businesses sharpen their approach and compete effectively in global markets.

Flexible learning to fit around your business

The programme is designed with busy operators in mind. Whether you prefer short bursts of learning or deeper dive sessions, the training adapts to your schedule.

As Omagh continues to grow its tourism offer, building international trade readiness could be a key part of long-term resilience and growth for local businesses.