Tourism NI is encouraging tourism and tourism-related businesses across Omagh and its surrounding rural areas to register for its year-round programme of training courses, masterclasses, roadshows and workshops.
Designed to meet the real challenges faced by local operators, these sessions offer practical guidance on business growth, improving visitor experiences and standing out in an increasingly competitive tourism market — from the town centre to rural communities across the district.
Upcoming events and webinars:
- Webinar: Sustainability Storytelling
Thursday 29 January 2026 - Marketing Masterclass
Tuesday 3 February 2026, Crown Plaza Belfast - Innovate Tourism & Regional Business Clinic Fivemiletown
Friday 6 February 2026, The Valley Hotel - Webinar: AI Check In – AI for Accessibility: Opening Tourism to Everyone
Tuesday 10 February 2026 - Innovate Tourism & Regional Business Clinic Belfast
Wednesday 11 February 2026, Stormont Hotel - Innovate Tourism & Regional Business Clinic Newry
Tuesday 3 March 2026, Canal Court Hotel - Innovate Tourism & Regional Business Clinic Derry~Londonderry
Thursday 19 March 2026, Edbrington Hotel
Who should attend?
This programme is open to Omagh-based tourism and related businesses, including accommodation providers, attractions, cafés, food producers, activity operators, event organisers and rural experience-led enterprises. It is particularly relevant for businesses looking to attract more visitors, extend the tourism season and maximise the value of what Omagh and its rural hinterland have to offer.
Find out more about Tourism NI business support events.
