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Tourism Experience Development Roadshows

Businesses are invited to hear more about tourism development, engagement opportunities and the future of tourism in Northern Ireland.

Tourism Northern Ireland is hosting Experience Development Roadshows for tourism businesses that are developing or delivering saleable, bookable visitor experiences within the context of the tourism brand, Northern Ireland – Embrace a Giant Spirit.

The free-to-attend, in-person sessions taking place in tourism and hospitality venues across Northern Ireland will cover:

  • ways you can engage with the Embrace a Giant Spirit brand and opportunities available to your business within the new Experience Development Framework
  • the focus of tourism development across culture and heritage, landscapes and outdoor activities, and food and drink
  • stories from local tourism operators about how they are developing their visitor experiences
  • findings from the NI Tourism Product Review which explores the past, present and future of tourism in Northern Ireland

Workshop venues and dates

Each session will run from 10am to 2pm with an opportunity to network over lunch.

Thursday 14 September – Killyhevlin Hotel – Enniskillen
Wednesday 11 October – HMS Caroline – Belfast 
Monday 16 October – Canal Court Hotel – Newry 
Monday 23 October – Everglades Hotel – Derry~Londonderry 


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