Tourism Experience Development Roadshows

Businesses are invited to hear more about tourism development, engagement opportunities and the future of tourism in Northern Ireland.

Tourism Northern Ireland is hosting Experience Development Roadshows for tourism businesses that are developing or delivering saleable, bookable visitor experiences within the context of the tourism brand, Northern Ireland – Embrace a Giant Spirit.

The free-to-attend, in-person sessions taking place in tourism and hospitality venues across Northern Ireland will cover:

ways you can engage with the Embrace a Giant Spirit brand and opportunities available to your business within the new Experience Development Framework
the focus of tourism development across culture and heritage, landscapes and outdoor activities, and food and drink
stories from local tourism operators about how they are developing their visitor experiences
findings from the NI Tourism Product Review which explores the past, present and future of tourism in Northern Ireland