The Art of Selling

Every day all kinds of products and services are sold as we all possess the ability to sell when stirred. But why is selling so seldom talked about as an essential part of business?

Sell, sell, sell

Sales people are the lifeblood of any company and the reason why the finance, marketing and production departments can focus on what they do.

The art of selling can make the difference between a company’s success and failure: it can also be the difference between having a long and lucrative career and one full of strain and struggle.

Sales of planes, trains, cars and endless other products and services are made every minute of every day and ensure companies and communities thrive.

Without the efforts of sales people the economy would grind to a halt, jobs disappear and governments stumble as society crumbles under the weight of shortfall and scarcity.

But thankfully the inclination to sell has always been an inherent part of the human condition and forms an essential part of what makes us what we are.

We all sell directly in the case of business or indirectly with a more gentle influence when convincing a family member or friend to do what we want.

Selling comes in all forms and those who think they don’t sell are mistaken as we constantly persuade others to our way of thinking.

As an employee or employer, parent or partner, friend or foe we try to get our own way and convert others to our point of view.

A new level

Social media has taken our inclination to sell to a new level as we post on Facebook, Twitter, LinkedIn, Instagram and other platforms to sell our profiles.

There is no limit to what or how we sell to get clicks that confirm the world likes or befriends us even for a nanosecond.

Politicians operating at the highest level of decision-making sell too as they first get elected on the promise of doing good and then sell policies and manifestos to get re-elected.

At this point in time, we live in an economic ecosystem dominated by selling and need to know how to sell even in a quiet and unassuming way.

Selling is no longer restricted to the traditional sales people in an organisation but has spread to touch everyone who wants to contribute and add value.

Similarly, selling is no longer limited to the workplace as the capacity to influence and sway people is relevant to every aspect of life.

Learning how to sell is a life skill everyone needs not least because it is fun and comes naturally once nurtured and enjoyed.

So, the ability to sell is a normal part of who we are as human beings but has now entered the mainstream and become an art we need to appreciate.