Cross Border Networking Event – Targeted Mobile Marketing

Date: Friday 25th May 2012

Location: Omagh Enterprise Company


Session 1 –  9:30am-10:30am

Tea/Coffee & Networking – Use this opportunity to swap business cards – 10:30am – 11:00am.

Session 2 – 11:00am-12pm

Speaker: John McNamara

A Little Bio on John

John McNamara is the CEO of an award winning online mobile marketing company. A software architect by trade, John has overseen the growth of SendMode from startup in 2009 to an online application performing 8 million transactions per month. SendMode currently has over 3,000 clients worldwide. Prior to Co-founding, McNamara co-founded Daytatree Ltd, an Alcohol and Drug Testing Software Company which was sold in June 2008 to C-Net Technologies in the US. John McNamara graduated from Dublin City University with a first class honours degree in Computer Applications.

What will Session One Cover?

Mobile Marketing is one of the most effective ways to communicate directly with your customer base. Targeted Mobile Marketing yields a 10-32% return on investment, far beyond that of email and traditional marketing channels which yields 1-5%. This hour long presentation will cover permission based marketing, bulk-text marketing, mobile websites, mobile shortcodes and data protection responsibilities.

What will Session Two Cover?

All websites must convert visitors to sales, your website is a member of your sales team. This hour long presentation will run through looking at your website from customers perspective, funneling customers to free trial and purchase, tracking conversions – Google Analytics, International SEO – moving into different markets .

All businesses welcome! Attendance at all events is FREE, however registration is necessary.  To register your attendance at any of the above events, please email or contact 028 82 249494

This project has been part-financed by the European Union’s INTERREG IVA Programme, managed by the Special EU Programmes Body (SEUPB)